MATTY CONRAD
Victoria, BC V8W 0B5
Matty Conrad opened his shop Victory Barber & Brand in Victoria, British Columbia in 2010. He is obsessed with the style and the simplicity of retro barbershops, Conrad parlayed this obsession into the opening of Victory Barber & Brand. With a focus on classic cuts and hot shaves, there are four shop locations around British Columbia, and each shop is classically designed, consisting of vintage furniture and a “general store” of yesteryear vibe. The products the company now sells are even modeled after World War II rations kits.
While Conrad’s shops are a throwback, his mass social media following has been a key reason behind its popularity. Matty always shoots his photos in black and white, with a clean background, and low contrast. Models are rarely used, and he admits that most of his subjects are friends or a person he thinks looks interesting. He is a firm believer in shooting the person and not just the haircut.